Salesforce, a leader in customer relationship management (CRM) software, has increasingly targeted the social housing sector, offering tailored solutions to help housing associations improve tenant experiences, streamline operations, and enhance service delivery. Social housing providers, ranging from small to large organizations, face mounting pressure to modernize their systems and better serve their communities. Salesforce’s cloud-based tools offer significant potential benefits, but implementation also comes with risks, especially regarding data security, cost, and change management. This report outlines Salesforce's key offerings for social housing, explains why Salesforce is pursuing this market, and examines the risks and considerations social housing providers should assess before adopting these solutions. A table of pros and cons for small, medium, and large housing associations is also provided to help guide decision-making.
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